The Guardian goes European

The Guardian has great ambitions and important financial means thanks to the sale of its classified ads website.

Its main objective is to become a global world media. It has developed a strong position in the English speaking community. It has launched a digital edition for the US and for Australia. Now it is working on a new initiative, the launch of an European edition on the Web.  Now most executives of the main European countries speak English and could be potential readers of a good digital publication staffed with high level journalists hired from Germany, France, Italy or Poland and doing in depth investigations.

Still the competition is tough. The International New York Times and the Financial Times offer a comprehensive coverage of European news. However, the main threat comes from the new European edition of Politico, based in Brussels and supported by Springer.

For national media from Germany, France or Italy, it is also a challenge. It is obvious that the language barrier doesn't work any more. Only quality counts which costs money but he Guardian and Politico have deep pockets.