Tuesday, September 16, 2014

Politico, Guardian, new adventures

It is comforting to see some legacy media and new media trying new experiments and moving easily in the digital world of to day.

The Guardian is starting what it calls long form journalism i.e. long articles treating in depth current affairs and easy to read on paper and on the Web. With a print circulation sinking slowly and a Web audience spreading in the English speaking world, notably in the US and Australia, it tries to offer a global service. and the Guardian, like Vox and many American pure players has realized that this service includes long papers that can be read easily on computers and tablets. Quality carries with it audience and readers willing to pay. A good tip in France for a daily like le Monde.

Politico, which I have been following for many months is becoming more and more a global media, far away from its starting point inside Washington beltway. Its magazine covers more and more international affairs and uses long form too. Now the player moves to New York and Brussels and can afford to grow thanks to the 950 millions dollars collected by its mother company Allbritton, when it sold its local TV network. It is an unforeseen competitor to the Guardian and the NY Times but it is a very healthy outcome. Digital world and quality news can thrive together.